Help Center
Everything about running meal kit and prepared meal subscriptions on Shopify with Servd — from first setup to menus, orders, delivery rules and troubleshooting. Looking for the bigger picture first? Start with the guides.
Setup
What does this app help me run?Servd helps you sell meal kit subscriptions on Shopify, collect menu choices for upcoming delivery weeks, and let customers manage their subscription from a portal.How do I sell the same menu in different sizes or tiers?Make the tier (size, level) an option on your meal plan product instead of adding size variants to every dish. The menu stays identical for everyone; the plan a customer picks tells you which size to prepare, and each plan-and-count combination carries its own price.How should I set up my meal plan product?Each connected Shopify product has its own plan choices, prices and subscription options. Enterprise merchants can connect separate B2C and B2B products while sharing one menu.Menus
How do I set up rotating menus?Rotating menus let you build reusable templates and assign them to a repeating schedule, so customers automatically see the right menu for each upcoming delivery period.How do I offer one menu that never changes (evergreen)?Evergreen mode shows every customer the same menu with no week selector — a fit for frozen meals, snack boxes, or any catalog where the selection is a product configuration rather than a weekly choice.How do menu weeks work?Menus are grouped into menu weeks. A menu week is the week your customer RECEIVES that box, not the week it is on sale — orders for it close earlier, by your order cutoff. Customers choose meals from the menu weeks you publish for upcoming dates.Auto-assign on renewal (menu slots)When a customer doesn't choose meals before the cutoff, the app can automatically fill their order using the menu slots (Menu #) they picked last time. The same slot numbers in the new menu are assigned, so renewals stay close to each customer's usual taste. This replaces the old Chef's Choice feature.How do I show product tags on menu cards?Turn on Menu card tags to surface each product's Shopify tags as pills on the storefront menu cards (for example High Protein or Chef's Choice). Tags are read from the product when you add it to a menu and refreshed automatically whenever you edit the product in Shopify.How do I show calories and macros on menu cards?Turn on Nutrition on menu cards to show calories, protein and fat as badges on the storefront menu cards. Each value is read from a product metafield you choose, so you map calories/protein/fat to your metafields once.How do selection sections and paid add-ons work?Selection sections split your menu into separate groups — for example Main meals and Snacks & add-ons — each with its own selection limit and counter on the storefront. Optionally, the add-ons section can be charged separately: each add-on is then billed at its own product price on top of the plan price, at first checkout and on every renewal that includes it.How do I change the menu page layout?Menus → Settings → Menu layout controls how many meals the storefront menu shows per row and whether each card carries its product description.Can customers see the price per meal?Yes. Two separate switches show what a single meal costs: Menus → Settings → Price per meal puts it on the menu page's checkout bar, and Guided start → General adds it to the guided price banner.Subscriptions
How do I run a welcome offer (discounted first boxes)?A welcome offer gives new subscribers a run of discounted boxes — for example 20% off box 2, 20% off box 3, and box 6 free. Each discount comes off the subscription price, on top of any subscribe & save. You can require the boxes to be consecutive, so skipping a delivery ends the offer.Move my subscriptions over from another appExisting subscriptions from another subscription app can be moved into this one without asking customers to re-enter their card. The Migrate subscriptions page finds them in your orders and collects what only you can decide; we then run the migration with you. This is an Enterprise feature, and it is in beta — every migration is run with us, and nothing is charged until you have seen the dry run.What can customers do in the customer portal?Customers can sign in with email, view subscription status, review upcoming deliveries at a glance, edit menu selections, skip or unskip eligible orders, update their shipping address, request payment method updates, and change delivery day when configured.How do I manage a customer's subscription?Use Subscriptions to open a contract, review customer details, see recent orders, edit the next order, skip or resume the next billing cycle, cancel the plan, or open the customer portal.How do I add a discount code to an existing subscription?Open the subscription and use the Discount code card to apply one of your Shopify discount codes to that customer's upcoming renewals — useful when a customer forgot to enter the code at checkout.How do I see which menus are included in an order?Open the customer's subscription contract to see every delivery week as a timeline — paid, skipped, scheduled, or failed — and expand any week to see the meals selected for it.Storefront widget
My product page has no subscribe optionMost themes render no subscription selector of their own, so a meal plan product can look like an ordinary one-time product. The Purchase options block adds the one-time / subscribe choice with prices, and hides itself on themes that already have one.One entry point for one-time orders and subscriptionsGuided start can open with a one-time / subscription choice, so one “Choose my meals” link serves both instead of sending shoppers down two separate journeys. Both answers continue into the same menu; only checkout differs.Show all meal plan sizes in one sectionThe Plans & pricing block turns each variant of one connected meal plan product into a synchronized plan card for your home page or a landing page. Add another block when you want a separate grid for another Enterprise plan product.How does the storefront menu widget work?The widget appears on the Shopify product page through the Meal Kit Widget app embed. It lets customers pick meals for upcoming weeks and check out with the selected subscription plan.Settings
How do delivery days and cutoffs work?Delivery day settings define which days customers can choose. The order cutoff — set in Menus > Settings — defines how long before each menu week starts that week locks for changes.How does delivery zone checking work?Delivery zone check asks customers for a postal code on the product page before they add a meal plan, then validates the input against eligible codes for store locations.Can I match the widget to my store brand?Yes. The Branding setting controls the primary color (buttons, active states) and the page background color of the customer-facing pages — the menu page, guided start and customer portal. How the menu itself is laid out is set in Menus → Settings.Can I edit the emails customers receive?Yes. Open Customer emails to edit the welcome email a customer gets when they start a subscription — its subject and body — or turn it off. Merge tags insert the customer's name, your store details, and their personal manage-subscription link.Analytics
How do I print meal labels for a delivery week?The Meal Demand page shows how many portions of each meal you need for one delivery week, and can print one sticker label per portion.What does the dashboard show?The dashboard shows subscription revenue, subscription counts, and upcoming order trends for the selected date range.Billing
How do app pricing plans work?Pricing plans are based on subscription revenue and feature access. If monthly subscription revenue exceeds the current plan limit, the app recommends the next suitable plan.Troubleshooting
Why is the widget not showing on my product page?Most widget issues come from an incomplete setup: missing meal plan product, no upcoming menus, or the app embed not enabled in the active Shopify theme.Why cannot a customer change, skip, or save an upcoming order?The app can only update eligible upcoming billing cycles. Paid orders, missing billing cycles, or cycles too close to billing may not be editable.Why do local delivery orders show meals under Additional details?Shopify does not allow local delivery orders to be edited, so the app cannot add each meal as its own line item. The meal selection is written to the order's Additional details instead, and the app's own packing slips are unaffected.Ready to set this up on your store?
Servd is free to install and walks you through creating your meal plan, your first menu, and the storefront entry point.
Install Servd on ShopifyQuestions about your setup? Email us — we respond within 24 hours.