How do app pricing plans work?

Pricing plans are based on subscription revenue and feature access. If monthly subscription revenue exceeds the current plan limit, the app recommends the next suitable plan.

Steps

1. Open Pricing.
2. Review the current plan and monthly subscription revenue.
3. Compare available plans and feature limits.
4. Choose the recommended plan when your revenue exceeds the current limit.
5. Confirm changes through Shopify billing when required.

Frequently asked questions

Why am I asked to upgrade?

You tried to enable a feature that is included from a higher plan. Nothing else prompts an upgrade — there is no limit on how many subscriptions, orders or revenue your store handles on any plan.

Which features need a higher plan?

Rotation menus, welcome offers, upcoming order reminders and rendering the storefront pages inside your theme are included from the Growth plan. Auto-assign on renewal, selection sections (add-ons), per-dish options, menu card tags and nutrition, and the Plans & pricing theme block are included from the Pro plan. Subscriptions in native Shopify accounts, moving subscriptions over from another app, and the two-menus-per-week structure (Tue–Thu + Fri–Mon) are Enterprise features. Everything else — weekly menus, menu templates, evergreen menus, the customer portal and analytics — is on every plan, including Starter. Gated features stay visible in the app: enabling one shows an upgrade prompt, and it unlocks immediately after you approve the charge.

What happens to a gated feature I already use if I downgrade?

Nothing breaks for your customers: menus, sections and rotations you already configured keep working on the storefront. You'll be asked to upgrade again only when you try to change those settings.

Where is billing confirmed?

Paid plan changes are confirmed through Shopify billing, so the charge appears inside the merchant's Shopify admin billing flow.